How YouTube helped St. Louis chef Brian Lagerstrom reclaim the kitchen
“Oh! Yeah! It’s me! Your No. 1 taco boy.” Maybe this isn’t the way you’d expect a lauded chef to introduce an instructional video on how to produce the perfect barbacoa taco … but Brian Lagerstrom is no longer a typical chef. This scene comes from just one of dozens of videos posted on Weeds & Sardines, the rapidly growing YouTube channel he co-produces with his spouse Lauren Adermann.